Comparison Of The Quality Of Qualitative Data Obtained Through Telephone, Postal And Email Surveys
Franois Coderre and Anne Mathieu University of Sherbrooke (Canada)Natalie St-Laurent Ad Hoc Research
Introduction
The success of web-based research...
Comparison of the quality of qualitative data obtained through telephone, postal and email surveys
Many claims have been made about the advantages of conducting surveys on the web. However, some concerns have been raised about the quality of the information gathered through this medium.
