Comparing data from online and face-to-face surveys
Bobby Duffy, George Terhanian, John Bremer and Kate Smith
This paper explores some of the issues surrounding the use of internet-based methodologies, in particular the extent to which data from an online survey can be matched to data from a face-to-face survey.
Comparing Data from Online and Face-To-Face Surveys
Bobby Duffy and Kate SmithMORI OnlineGeorge Terhanian and John BremerHarris Interactive
INTRODUCTION
Growth of Online Research
During the past few years there has been considerable growth in internet...
