Comparative analysis of attributions from customer experiences and journeys

This study developed a Comparative Analysis of Attributions method to explore sensemaking after customer experiences and journeys.


Attributions guide consumers' meaning-making in customer experiences (CX) from need recognition through the post-purchase stage; that is, throughout the customer journey (CJ) (Puccinelli et al., 2009). Hoffman et al. (2016) noted the importance...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands