Speaking at the 4A's (the American Association of Advertising Agencies) 1976 Annual Meeting, Stanley Tannenbaum, of Kenyon & Eckhardt, discusses what comparative advertising offers the consumer, as well as the legality and ethics of named comparative advertising.
Comparative advertising: the advertising industry's own brand of consumerism
Stanley TannenbaumKenyon & Eckhardt
The subject of comparative advertising has so many ramifications it would be presumptuous of me to simply give you the singleviewpoint of...
