Comparative advertising: the advertising industry’s own brand of consumerism

Speaking at the 4A's (the American Association of Advertising Agencies) 1976 Annual Meeting, Stanley Tannenbaum, of Kenyon & Eckhardt, discusses what comparative advertising offers the consumer, as well as the legality and ethics of named comparative advertising.

Comparative advertising: the advertising industry's own brand of consumerism

Stanley TannenbaumKenyon & Eckhardt

The subject of comparative advertising has so many ramifications it would be presumptuous of me to simply give you the single viewpoint of advertising agency…no matter how interesting experience.

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