Compagnie Generale des Etablissements Michelin: Michelin Man campaign

Judson Knight

The world knew him as the Michelin Man, but in fact the icon for the Compagnie Generale des Etablissements Michelin was named Bibendum.

Compagnie Generale des Etablissements Michelin: Michelin Man campaign

Judson Knight

Overview

The world knew him as the Michelin Man, but in fact the icon for the Compagnie Generale des Etablissements Michelin was named Bibendum. There was a story behind the name, as there was to virtually every aspect of this distinctive mascot, which Advertising Agein 1999 voted one of the "Top 10 Advertising Icons" of the twentieth century. Like the French company itself, Bibendum was the creation of brothers Andre and Edouard Michelin, whose descendants continued to control the tire manufacturer more than a century after its establishment...

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