Compagnie Generale des Etablissements Michelin: Michelin Man campaign

The world knew him as the Michelin Man, but in fact the icon for the Compagnie Generale des Etablissements Michelin was named Bibendum.

Compagnie Generale des Etablissements Michelin: Michelin Man campaign

Judson Knight

Overview

The world knew him as the Michelin Man, but in fact the icon for the Compagnie Generale des Etablissements Michelin was named Bibendum. There was a story behind...