Community group buying in China: The foundation of neighborly relations and the future of multi-format retail?

No one expected that the closure and control in Shanghai would develop into a situation where everyone could stay at home for 1-2 months. Zhang Kun, a cutting-edge social media communication agency Shicheng Advertising, began by discovering the change in the relationship between the neighbors around him, analyzing the relationship between people and people. The community group buying model with mutual assistance and intimacy between people has proliferated. From its development history, we can see how to play the commercial value of this model in the future, which has not been really utilized.

In the 1980s, when the author was born, China's social structure was characterized by neighbors often watching and helping each other. Our parents and elders also taught us: Kindness and kindness to neighbors are treasures of the country. However, in...

Not a subscriber?

Schedule your live demo with our team today