Communispace’s Eight tips for Managing Social networks

With the 2008 television spot advertisement for painkiller, Motrin, serving as a cautionary tale for how social media can affect marketing, Diane Hessan, president/ceo presented an eight rule program for marketers who want to use social media to transform their brands at the ARF Re:Think 2010 annual convention.

Communispace's Eight tips for Managing Social networks

Geoffrey Precourt Warc

There already are legends of the web that serve as cautionary tales for marketers who have underestimated the strength and vitality of consumer response to marketing missteps....

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