Communications Strategies During Litigation

Lisa Poulson

Handling communications – and your corporate reputation – around litigation is a significant challenge in the internet age.

Communications Strategies During Litigation

Lisa PoulsonKirtland Enterprise Group, Inc.

Most companies would prefer to avoid litigation altogether, and yet in today's business environment, litigation is increasingly being used as a tool by shareholders and other interest groups with diverse goals.

Even companies who never file suits often find themselves seated in the defendant's chair. Handling communications – and your corporate reputation – around litigation is a significant challenge in the Internet age. Stock message boards, blogs and online news sites can overwhelm the single voice of a corporation.

While PR professionals have an opportunity to prepare for litigation their...

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