Communications planning: taking the States by storm

In his regular review of the U.S. ad scene, Joe Mandese argues that despite the popularity of communications planners looking beyond traditional media, the actual split of U.S.

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Communications planning: taking the States by storm

Joe Mandese MediaPost

It is official: communications planning has taken the States by storm. They may be Johnnycomelatelys but the major US media shops have seized on the notion that the future...