Communications and the bottom line - hey big spender, wouldn’t you like to know what’s going on in my mind?

Peter Laybourne and David Lewis

Neuromarketing - brain wave or brain scam? This paper explores the role and relevance of different brain scanning technologies and their appropriateness to research, marketing and corporate decision-making.

Communications and the bottom line – hey big spender, wouldn't you like to know what's going on in my mind?

Peter Laybourne and David LewisNeuroco Limited, United Kingdom

BACKGROUND

The title of the iconic song of the sixties heralds a new era where...

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