Communication that creates effect! Learnings from the 100 Watts effectiveness competition

Provides learnings from the effectiveness database based on entries in the 100 Watts effectiveness competition in 2020 and 2021.
  • As marketing communications has a unique ability to reach people outside the existing customer base, make sure that a significant part of the communications budget is used towards this audience – that will increase the opportunities to build the business.
  • Developing creative communications that is different and stands out normally requires additional effort and time, but this investment will pay off as the business effects are larger – both in the short and long term.
  • Do not just focus on the brand message, invest time and resources into how to present the message to evoke the audience’s emotions.
  • To maximize...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands