Communicating with older audiences

Melanie Haslam

According to Melanie Haslam the over 50s are neglected in spite of holding 80% of the nation's wealth.

Marketing to older adults (55+)
Older adults (55+) lifestyles & attitudes

Communicating With Older Audiences: Why We Don't

A recent article in Admap(January 2002) highlighted the fact that the over-50s are a neglected market. Despite the fact that they hold 80% of the nation's wealth,...

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