Communicating with older audiences

According to Melanie Haslam the over 50s are neglected in spite of holding 80% of the nation's wealth.

Communicating With Older Audiences: Why We Don't

Melanie HaslamWise Branding


A recent article in Admap(January 2002) highlighted the fact that the over-50s are a neglected market. Despite the fact that they hold 80% of the nation's wealth,...