Best Practice
Communicating With Older Audiences
Advertisers and marketers are astonishingly neglectful of older audiences defined here, fairly arbitrarily, as those aged 50+. This neglect applies both generally and, more specifically, in the...
Communicating with Older Audiences
This paper provides an overview of the over-50s as a target market, and why they have often been (wrongly) neglected by advertisers.
