Commonwealth Bank: Cake

In April 2008, the Commonwealth Bank of Australia set out to retain businesses which were moving to other banks to get higher rates of interest.

Commonwealth Bank: Cake



Category: Financial Products and ServicesCountry where program ran: AustraliaDate program started/ended: April 2008

Product Description: The Business Online Saver account is a high-interest online bank account available to businesses.

Advertiser/Client Name: Commonwealth BankMedia Channels: DirectMail


Marketplace Challenge:

To get a higher interest rate on their funds, many Commonwealth Bank (CBA) business customers were parking their company's cash reserves in high-interest accounts with other financial institutions.

Target audience: Business-to-Business

Financial Directors of medium-sized businesses and SME owners who already have a Premium Business Cheque...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands