Campaign details
Brand: Commission on Elections (Comelec)Brand owner: Commission on Elections (Comelec)Entrant company: MullenLowe Treyna - The PhilippinesIdea creation: MullenLowe MARC Makati CityMarket: AsiaSector: PoliticsMedia channels: Virtual & augmented reality, Public relations, Websites & microsites *, Radio & audioBudget: Up to 500k
Executive summary
The 2022 Philippines presidential elections are perhaps the most critical in the country’s history. However, the current voter registration process is painfully analog, time-consuming and inefficient. All during a COVID-19 lockdown.
Applying behavioural science learning as its strategy, magparehistroka.com (registertovote.com)...