Commission on Elections (Comelec): Magparehistroka (Registertovote.Com)

Government agency the Commission on Elections achieved over 5 million new voter registrations in the Philippines through an online, social media and PR-driven campaign based on behavioural science.

Campaign details

Brand: Commission on Elections (Comelec)Brand owner: Commission on Elections (Comelec)Entrant company: MullenLowe Treyna - The PhilippinesIdea creation: MullenLowe MARC Makati CityMarket: AsiaSector: PoliticsMedia channels: Virtual & augmented reality, Public relations, Websites & microsites *, Radio & audioBudget: Up to 500k

Executive summary

The 2022 Philippines presidential elections are perhaps the most critical in the country’s history. However, the current voter registration process is painfully analog, time-consuming and inefficient. All during a COVID-19 lockdown.

Applying behavioural science learning as its strategy, magparehistroka.com (registertovote.com)...

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