Commission on Elections (Comelec): Magparehistroka (Registertovote.Com)

Government agency the Commission on Elections achieved over 5 million new voter registrations in the Philippines through an online, social media and PR-driven campaign based on behavioural science.

Campaign details

Brand: Commission on Elections (Comelec)Brand owner: Commission on Elections (Comelec)Entrant company: MullenLowe Treyna - The PhilippinesIdea creation: MullenLowe MARC Makati CityMarket: AsiaSector: PoliticsMedia channels:Virtual & augmented...

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