Commercial Television, Globalisation and the Public Interest: The History of Voice of Firestone

This article uses the eventual demise of the long-running Voice of Firestone as an example to argue how ratings-driven, commercial television is likely to undermine public servive television in Europe.

Commercial Television, Globalisation and the Public Interest: The History of Voice of Firestone

A.H. Walle, The University of Akron, Ohio

European television is on the brink of being transformed by a new breed of commercial stations which garner revenues...