Commercial and philanthropic sponsorship: direct and interaction effects on company performance

The objective of this study is to analyse the direct and interaction effects of both commercial and philanthropic sponsorship on company performance.
  

Commercial And Philanthropic Sponsorship

Direct and interaction effects on company performance

Aurora Caldern-Martnez, Francisco J. Ms-Ruiz and Juan L. Nicolau-Gonzlbez Universidad de Alicante

Introduction

Commercial...