Comments: The art of reviewing III
Professor John FordOld Dominion University, Virginia, USA
The subject for this issue’s Comments section is our annual focus on what it takes to be a good reviewer for theInternational Journal of Advertising.
The journal’s editor, Douglas West, recently presented awards for reviewing excellence to two members of the Editorial Review Board, Gerard Prendergast of Hong Kong Baptist University and Agnes Nairn at EM Lyon. Once again, it was our feeling that their views on the reviewing process would be of interest not only to potential contributors, but also to other members...