Comments: The art of reviewing III

John B Ford, Gerard Prendergast and Agnes Nairn

The subject for this issue’s Comments section is our annual focus on what it takes to be a good reviewer for theInternational Journal of Advertising.

Comments: The art of reviewing III

Professor John FordOld Dominion University, Virginia, USA

The subject for this issue’s Comments section is our annual focus on what it takes to be a good reviewer for theInternational Journal of Advertising.

The journal’s...

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