Comments: Response to ‘International food advertising, pester power and its effects’

This comment piece is a response from Tim Ambler of the London Business School to the paper ‘International food advertising, pesterpower and its effects’, published in IJA 25, 4.

Comments: Response to 'International food advertising, pester power and its effects'

Professor John FordOld Dominion University, Virginia, USA

This comment piece from Tim Ambler of the London Business School is in response to a 2006 IJA paper by Laura McDermott,...

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