Comments: Neuroscience and advertising research
John Ford, Erik du Plessis, Graham Page and Jane Raymond
The subject for this issue's Comments section is neuroscience and advertising research. Three researchers who have explored this topic in depth provide their views, showing the benefits that neuroscience can offer to advertising, and also detailing the current limits to our understanding of the link between the two.
Comments – neuroscience and advertising research
Professor John FordOld Dominion University, Virginia, USA
The subject for this issue’s Comments section is neuroscience and advertising research. Recent research has shed new light on the actual workings...
