Comments: Neuroscience and advertising research

The subject for this issue's Comments section is neuroscience and advertising research. Three researchers who have explored this topic in depth provide their views, showing the benefits that neuroscience can offer to advertising, and also detailing the current limits to our understanding of the link between the two.

Comments – neuroscience and advertising research

Professor John FordOld Dominion University, Virginia, USA

The subject for this issue’s Comments section is neuroscience and advertising research. Recent research has shed new light on the actual workings...