Comments: Advertising in Australia: the big issues/Qualitative research rules
Michael Harker, Debra Harker and John R Rossiter
This Comments section includes two essays. The first of these is by Debra and Michael Harker from the University of the Sunshine Coast, Queensland, Australia.
Comments: Advertising in Australia: the big issues/Qualitative research rules
John Ford
Old Dominion University
What we are certainly looking for in these commentary sections is to raise relevant issues for the advertising discipline to consider and digest....
