Comments - The art of reviewing II

The subject of this comments section is a focus on what it takes to be a good reviewer for International Journal of Advertising.

Comments - The Art of Reviewing II

John FordOld Dominion University, Virginia, USA

ON REVIEWING

by Les Carlson

John Ford asked me to write an essay about reviewing. I was, and am, flattered by this request and I'm honoured to be given the opportunity to offer...