Comments - Neuroscience and advertising

This comments article is drawn from a special issue of the International Journal of Advertising, which focuses on neuroscience and advertising, and features contributions from two of the guest editors.

Comments: neuroscience and advertising

John FordOld Dominion University, Virginia, USA

As this is a special issue of the International Journal of Advertising,which focuses on neuroscience and advertising, we felt that it was fitting to ask the guest editors...

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