Comments - Neuroscience and advertising

This comments article is drawn from a special issue of the International Journal of Advertising, which focuses on neuroscience and advertising, and features contributions from two of the guest editors.

Comments: neuroscience and advertising

John FordOld Dominion University, Virginia, USA

As this is a special issue of the International Journal of Advertising,which focuses on neuroscience and advertising, we felt that it was fitting to ask the guest editors for their comments on this timely and meaningful subject. The guest editors are Peter H. Kenning from Zeppelin University in Germany; Carl Marci from Massachusetts General Hospital, Harvard Medical School and Innerscope Research; and Gemma Calvert from the University of Warwick. The first essay is from Peter Kenning, who raises the issue of the enormous complexity of the brain,...

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