Comments - Alcohol advertising and youth

John B Ford, Erica Weintraub Austin and Stacey J.T. Hust

Two researchers examine the controversial issue of the effects of alcohol advertising on children and suggest areas for future study.

Marketing to youth
Advertising regulation
Alcoholic drinks industry (general)
United States
Strategy

Comments – alcohol advertising and youth

Professor John FordOld Dominion University, Virginia, USA

The subject for this issue’s Comments section is alcohol advertising and its effects upon youth. Two researchers who have explored this topic in depth...

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