Comment: American media and the smoking-related behaviours of Asian Adolescents

Robert N. Reitter

This comments on M Goldberg's paper, American Media and the Smoking-related Behaviors of Asian Adolescents, also published in the March 2003 issue of the Journal of Advertising Research.

American Media and the Smoking-related Behaviors of Asian Adolescents

Comment

Robert ReitterGuideline Legal, Division of Find/SVP

The author (Marvin Goldberg) cites 23 studies with diverse methodologies that he describes as showing a causal connection between...

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