ComfortDia Winter Olympics themed marketing campaign - professional refresh expectations

Sensodyne is a world-renowned professional anti-sensitive toothpaste brand that has entered the Chinese market for more than ten years.

Case details

Brand: Sensodyne

Brand owner: Helian

Main agency: Beijing Grey Chuanzhong Chuanzhong Advertising Co., Ltd. Shanghai Branch

Major agency holding group: WPP

Launched in: Mainland China

Industry: Personal care and daily chemicals

Media channels:

Budget: 8-10 million

Case Summary

Sensodyne is a world-renowned professional anti-sensitive toothpaste brand. It leveraged the popularity of the Winter Olympics and Ren Ziwei's professional endorsement to enhance its brand awareness and professional anti-sensitive image in China. Sensodyne is not a sponsor of the Winter Olympics, but it has found an opportunity in the cultural environment -...

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