Comfort with digital tech such as QR codes lags in the US compared to China and Mexico

An overview of GWI's Digital Consumer Behavior 2.0 report made in cooperation with Avery Denison.

In a survey of 6,352 fashion shoppersin China, France, Germany, Japan, Mexico, and the UK, 48% of US shoppers said they felt comfortable with “digital triggers” such as QR codes, and marked them as an easy/desirable way to connect to digital experiences....

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