Comfort with digital tech such as QR codes lags in the US compared to China and Mexico

An overview of GWI's Digital Consumer Behavior 2.0 report made in cooperation with Avery Denison.

In a survey of 6,352 fashion shoppers in China, France, Germany, Japan, Mexico, and the UK, 48% of US shoppers said they felt comfortable with “digital triggers” such as QR codes, and marked them as an easy/desirable way to connect to digital experiences.

This number was significantly less than shoppers in China and Mexico, with 68% of shoppers in China marking digital triggers as easy to use, and 71% of shoppers in Mexico reporting this sense of ease. Overall, the US is slightly lagging behind the greater global attitude toward digital triggers; 60% of survey participants globally...

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