In a survey of 6,352 fashion shoppers in China, France, Germany, Japan, Mexico, and the UK, 48% of US shoppers said they felt comfortable with “digital triggers” such as QR codes, and marked them as an easy/desirable way to connect to digital experiences.
This number was significantly less than shoppers in China and Mexico, with 68% of shoppers in China marking digital triggers as easy to use, and 71% of shoppers in Mexico reporting this sense of ease. Overall, the US is slightly lagging behind the greater global attitude toward digital triggers; 60% of survey participants globally...