Comfort: Putting Commerce In Social Commerce

John Dawson, Annie Chen

Fabric conditioner brand Comfort grew sales and e-commerce penetration in China through a content partnership with Gen Z lifestyle brand Beaster.

Campaign details

Brand: Comfort Brand owner: Unilever Entrant company: MindshareIdea creation: Unite Shanghai Market: Greater China Sector: Laundry products Media channels:Word of mouth, Influencers, KOLs, Mobile & apps, Search marketing, Online video, Merchandise...

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