Come to mama

This paper discusses the challenges of marketing to mothers. They are more important than ever, but are also demographically very different from what they used to be (they are, for example, more affluent and short of time, while there are also more single mothers).

Come to mama

Lynn Russo

They're The Chief Financial Officers of the Family, responsible for up to 85 percent of all household purchases – including items you might not expect, such as home-repair goods, automobiles, and entertainment systems. In...