Combining revealed and stated preferences to forecast customer behaviour: three case studies

Many companies collect stated preference data (SP), such as intentions and satisfaction, as well as revealed preference data (RP), such as actual purchasing behaviour.
  

Combining Revealed And Stated Preferences To Forecast Customer Behaviour

Three case studies

Peter C. VerhoefandPhilip Hans FrancesErasmus University

Introduction

At present, many companies collect stated preference (SP) data among large samples of...