Combining qual and quant online - fast, cost-effective and actionable

This paper discusses how an innovative use of the online bulletin board research tool allowed one moderator to conduct 142 individual Internet interviews over a three-day period.

Combining qual and quant online – fast, cost-effective and actionable

Nino DeNicolaDialogue Resource, Inc., United States

David P. BradfordInternational Sales and Marketing, Itracks International, Inc., United States

INTRODUCTION

The earliest applications...