Combating ad busters

The emergence of time-shifting devices such as PVR has sounded an alarm for advertisers, and demands that creative work adapts to this new environment.

Combating ad busters

Ellen Neuborne

The hit TV series The Officeappears every Thursday night on NBC. And by Friday morning, in conference rooms and at water coolers around the country, the plea can be heard: “Don't tell me what happened! I TiVoed it!”...

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