Columbia Journalism Review: Are You Press Worthy?

Are You Pressworthy? was developed as an online tool that allowed users in the US to enter their demographic information and see how much press coverage their story would attract should they go missing to raise awareness of coverage inequality, and force changes in newsrooms practices.

Campaign details

Title: Are You Press Worthy?Brand: Are You Press Worthy?Product: Columbia Journalism ReviewIdea: TBWA\CHIAT\DAYCountry: United States

Why is this work relevant for Creative Effectiveness?

Press coverage of missing people is biased against people of color, a national failing often termed "Missing White Woman Syndrome". Are You Pressworthy? was created to give users a personalized experience, based on a year's worth of missing persons data, of what their press coverage would look like should they go missing. This approach motivated users to lobby journalists and news outlets to correct the bias...

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