Colors: The big switch – last mile attribution on television

Colors, the TV channel, successfully launched a new show in India.

Campaign details

Brand: ColorsBrand owner: Viacom 18Lead agency: Madison MediaCountry: IndiaIndustries: TV channels, services, programmesMedia channels: Newspapers, Online display, Radio & audio, TelevisionBudget: Up to 500k

Executive summary

Grabbing eyeballs...