Colors: How audio tech boosted viewership for a video platform

TV channel Colors used digital and Tuttler ACR technology to successfully launch the 14th season of its reality show Bigg Boss against a rescheduled IPL in India.

Campaign details

Brand: ColorsBrand owner: Viacom 18Lead agency: Madison MediaContributing agency: Mobinet MediaMarket: IndiaSector: Tv channels, services, programmesMedia channels: Mobile & apps, Online display, Social mediaBudget: Up to 500k

Executive summary

Indian reality TV showBigg Boss came back for its 14th season in 2020 on the heels of an epoch-making success that was Season 13that saw its contestants topping Twitter trends for months even after the show had ended. However, 2020 was also a year that had been ravaged by coronavirus....

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