Colors: How audio tech boosted viewership for a video platform

TV channel Colors used digital and Tuttler ACR technology to successfully launch the 14th season of its reality show Bigg Boss against a rescheduled IPL in India.

Campaign details

Brand: ColorsBrand owner: Viacom 18Lead agency: Madison MediaContributing agency: Mobinet MediaMarket: IndiaSector: Tv channels, services, programmesMedia channels: Mobile & apps, Online display, Social mediaBudget: Up to 500k

Executive summary...