Colors: How an audio technology boosted viewership for a video platform

Colors, the broadcast network, launched its show Bigg Boss in India.

Campaign details

Brand: ColorsLead Agency: Madison MediaRegion: APAC

Strategy

Objective

The launch day target for Bigg Boss was steep – A reach of 20.6 Mn audiences that translated to 8% on the BARC base. With a headstart of a month, the IPL already had a...