Colors: How an audio technology boosted viewership for a video platform

Jyotismita Das

Bigg Boss, a reality show, used an audio notification in India to persuade viewers to watch watch Bigg Boss instead of the Indian Premier League (IPL).

Campaign details

Brand: ColorsBrand owner: Viacom 18Lead agency: Madison MediaContributing agency: Mobinet MediaCountry: IndiaIndustries: TV channels, services, programmesMedia channels: Mobile & apps, Online display, Radio & audio, Social mediaBudget:...

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