Campaign details
Brand: Colombo Stock ExchangeBrand owner: Securities and Exchange Commission of Sri LankaAgency: FUDGEMarket: Sri LankaSector: InvestmentMedia channels: Events & experiential, Online video, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
The Colombo Stock Exchange (CSE) is Sri Lanka's only stock exchange. During the Covid-19 pandemic, the CSE was closed for 51 consecutive days. This marked the downturn of the entire Sri Lankan economy. Once the CSE resumed trading activities, the Sri Lankan government appointed a joint SEC-CSE committee to immediately digitalise...