Collaborative panel management - a case study of panelist incentivization

Bob Fawson and Edward Paul Johnson

The article reports a research study among panel members to understand their feelings about panel incentives.

Collaborative panel management – a case study of panelist incentivization

Bob FawsonOnline Services, Western Wats Center, Inc., United States

Edward Paul JohnsonWestern Wats Center, Inc., United States

INTRODUCTION

Good online panel managers strive to maintain an active and healthy community of willing participants in the survey research process. This complex process requires optimization of incentive structure, participation limits, survey design elements, and other salient variables with respect to a set of tightly binding constraints. Ultimately, the health of a panel can be easily, though only partially, gauged by participation rates and panelist engagement (as measured by data quality)....

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