Collaborative panel management - a case study of panelist incentivization

Bob Fawson and Edward Paul Johnson

The article reports a research study among panel members to understand their feelings about panel incentives.

Collaborative panel management – a case study of panelist incentivization

Bob FawsonOnline Services, Western Wats Center, Inc., United States

Edward Paul JohnsonWestern Wats Center, Inc., United States

INTRODUCTION

Good online panel managers strive to maintain...

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