Collaboration: The Wisdom of Crowds

Mark Earls

The rapid rise of 'collaborative marketing' – that does things with (rather than to) other parties (be they consumers, competitors or suppliers) is changing the game for marketers.

The Wisdom of Crowds

Mark Earls

Collaboration, co-creation, crowdsourcing: it's all about opening up and letting the people in to engage with your brand. It can be unpredictable, but fun says Mark Earls

Marketing can seem more fashion-­parade than...

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