Get with the crowd
People want to be involved with your brand, so knock down your marketing walls and let them in. Crowdsourcing can provide a rich source of new ideas and inspires brand passion
Since starting Victors & Spoils four months ago, I've found myself thrust into the centre of the debate on the future of advertising, and even the future of work itself. A constant theme has been an acknowledgement that opensourcing, crowdsourcing, co-creation and mass collaboration will be the driving forces in this change.
These conversations have made me reflect on what's happening at a...