Collaboration and crowdsourcing: Get with the crowd

Opensourcing, crowdsourcing, co-creation and mass collaboration are forces that will change the nature of advertising and of work itself.

Get with the crowd

John Winsor

People want to be involved with your brand, so knock down your marketing walls and let them in. Crowdsourcing can provide a rich source of new ideas and inspires brand passion

Since starting Victors & Spoils four months ago, I've found myself thrust into the centre of the debate on the future of advertising, and even the future of work itself. A constant theme has been an acknowledgement that opensourcing, crowdsourcing, co-creation and mass collaboration will be the driving forces in this change.

These conversations have made me reflect on what's happening at a...

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