Colgate-Palmolive’s CMO envisions the agency of the future

Stephen Whiteside

Colgate-Palmolive, the consumer goods company, believes that agencies will need to become more integrated in the future if they are to fully serve the changing needs of clients.

Mukul Deoras, the Chief Marketing Officer of Colgate-Palmolive, has some advice for agencies that are eager to avoid the long-term decay of their business models.

"The agency of the future is different from the agency of the past," the lead marketer for...

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