Colgate Visible White: SmileOutLoud with Colgate Visible White

Colgate Visible White, an oral care brand, enlisted Dolly Singh, Toshada Uma and Prarthana Jagan to be the key faces of #SmileOutLoud in India to position the brand as an integral part of the modern Indian women's daily beauty regimen.

The marketing objective

Teeth whitening is the No.1 oral care concern searched by Indians. This meant an opportunity to address this unmet need backed with the expertise of Colgate. Unlike regular oral care consumer needs, having a white-bright smile hinges...

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