Colgate: The Sweat behind the Smile

Colgate, a toothpaste brand, increased brand awareness in India by advertising its toothpaste on Indian TV with the sweat behind the Smile campaign.

The media buying objective

  1. Bringing Inflation to negative in a tough year for all advertisers
  2. Maximize ROI on a large investment in a critical market
  3. Own reality shows with the Colgate Smile through Sponsorships
  4. Build and amplify equity philosophy of Smile...
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