Colgate: The Smile that Changed an Industry

Colgate, an oral hygiene brand, worked with an optimism guru to explore the real emotions behind people’s smiles to better connect with people and culture, stabilise value share decline and grow brand distinctiveness and love as a foundation of future growth.

Campaign video: Colgate – The Smile that Changed an Industry

Read the full campaign case study

Credits

Agency: VMLY&R Paris / Red Fuse Communications Paris / Wavemaker LondonChief Creative Officer: Dimitri GuerassimovCreative Director:Ricardo Barra Lima...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today