Colgate: The Smile that Changed an Industry

Colgate, an oral hygiene brand, worked with an optimism guru to explore the real emotions behind people’s smiles to better connect with people and culture, stabilise value share decline and grow brand distinctiveness and love as a foundation of future growth.

Campaign video: Colgate – The Smile that Changed an Industry

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Agency: VMLY&R Paris / Red Fuse Communications Paris / Wavemaker LondonChief Creative Officer: Dimitri GuerassimovCreative Director:Ricardo Barra Lima...

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