Colgate strengthens brand with a smile

Elizabeth Foord, Antoine Nicolas

Colgate, a toothpaste brand, launched a campaign in the UK to deepen its connection with people, providing them with a sense of encouragement and optimism when there was none.

Campaign details

Brand: ColgateBrand owner: Colgate-PalmoliveEntrant company: Red Fuse Paris - FranceIdea creation: Wavemaker LondonMarket: EuropeSector: Toiletries & cosmeticsMedia channels:Social media, Online video, Point-of-purchase, In-store, Radio...

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