Campaign details
Brand: ColgateBrand owner: Colgate-PalmoliveEntrant company: Red Fuse Paris - FranceIdea creation: Wavemaker LondonMarket: EuropeSector: Toiletries & cosmeticsMedia channels: Social media, Online video, Point-of-purchase, In-store, Radio & audio, Online display, Events & experiential, Public relationsBudget: 5 - 10 million
Executive summary
This is not a story of sales or up-ending the market. This is a story about smiles and a brand reminding people of their strength.
2020 demanded a deeper demonstration of empathy for what all walks of life were going through – the...