Colgate Palmolive Philippines, Inc.: Colgate Equity

Lia Malferrari, Catherine Sy, Bea Atienza

Colgate, a toothpaste brand, increased brand awareness and connection with its customers in the Philippines by connecting with Philippine cultural norms.

Campaign details

Brand: Colgate Brand owner: Colgate-Palmolive Entrant company: Red FuseIdea creation: Red Fuse Communications Market: Philippines Sector: Oral health Media channels:Social media, Word of mouth, Influencers, KOLs, Online video, Radio & audio,...

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