Colgate: How to plant a tree by just moving a finger

Colgate, a dental products brand, launched a reforestation campaign in Colombia to promote its bamboo toothbrush.

Campaign details

Brand: ColgateBrand owner: Colgate-Palmolive CompanyEntrant company: Geometry Global Colombia, BogotáMarket: ColombiaSector: Oral healthMedia channels: Direct marketing, Online video, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

Understanding that the essence of the Colgate Bamboo toothbrush is nature and that with little efforts we can get great results, we turned to the sense of belonging for our country as a tool to move masses and created the first tree reforestation in the country done by people without leaving their homes. We know...

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