Colgate: How to plant a tree by just moving a finger

Colgate, a dental products brand, launched a reforestation campaign in Colombia to promote its bamboo toothbrush.

Campaign details

Brand: ColgateBrand owner: Colgate-Palmolive CompanyEntrant company: Geometry Global Colombia, BogotáMarket: ColombiaSector: Oral healthMedia channels: Direct marketing, Online video, Websites & microsites, Word of mouth, influencersBudget:...

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